Music video director research
Spike jonze from Gshaw36
Our target audience
filming schedule
Pitch interview
Star Theory
Richard Dyer
- Dyer has written about the role of stars in film TV and music
- A star is an image, not a real person that is constructed out of a range of materials (eg advertising, magazines etc. as well as films)
- Stars are commodities produced and consumed on the strength of their meanings.
- Stars depend upon a range of subsidiary media- magazines, TV, radio, the internet- in order to construct an image for themselves which can be marketed to their target
- The star image is made up of a range of meanings which are attractive to the target audiences
- Fundamentally, the star image is incoherent, that is incomplete and ‘open’. Dyer says that this is because it is based upon two key paradoxes
What makes someone a star?
· Popularity
· Talent
· Publicity and gossip surrounds them
· Sponsored/endorsements
· How they present themselves or are presented/their image
Some common values of music stardom:
· Youthfulness
· Rebellion- or not rebellious
· Sexual Magnetism
· An anti-authoritarian attitude- doesn’t care what people think
· Originality
· Creativity/talent
· Aggression/anger
· A disregard for social values relating to drugs, sex and polite behaviour
· Conspicuous consumption, of sex, drugs and material goods
· Success against the odds
Examples of well known stars
- Chris Brown
- Beyoncé
- Tyga
- Rihanna
- Ed Sheeran
- Eminem
- Ellie Goulding
Storyboard
We created this storyboard to make the filming process of the music video simpler as we had guide lines on what shots to film for certain parts of the video this will make the filming process of the music video more efficient and if we had any ideas before filming we could always add them in.
Our chosen actress
The actress/dancer we choose to be in our music video is one of the groups friends therefore we have good communication with her and therefore making it easier when it comes to film as she is easily contacted. We chose this person to be our actress because she is experienced in musical theatre and is therefore is fairly good at dancing. Throughout our music video she will show many different emotions ranging from sad to anger and as she is a good dancer she therefore will be able to portray these emotions when dancing. Having these different emotions in our music video should grab the target audiences attention and resulting in a better music video.
YouTube-case study (group work)
Key Company Case Study- YouTube
Introduction
YouTube was set up on the 14th February 2005 by three PayPal workers, Steve Ched, Chad Hurley and Jawed Karim. It is a website that allows users to watch, and upload video content for free and by the 21st April 2014 had 1 billion users. Users can upload any genre of video to the site but the free service has helped the development of music videos and seen their importance in the popularity of a song increase.
Music Videos
Not only has YouTube help increase the popularity of chart-topping songs it can also help increase the popularity of less well-known artists and help them to make it in the music industry. One example of this is Justin Bieber, his route to fame began on YouTube, when a video he posted of him singing was found by Scooter Braun, who tracked him down and eventually Bieber signed to Island Records in October 2008. This saw him rise rapidly to world fame and become a global superstar. As well as creating superstars it can also increase the fame of already relatively famous artists such as Psy, whose ‘Gangnam Style’ song currently has 2,216,423,289 views.
Ed Sheeran-Star Theory
Spotify
Spotify is a music streaming service mostly used on phones or tablets. Music can be browsed or searched by artist, album, genre, playlist, or record label. Premium subscriptions remove advertisements and allow users to download music to listen to offline.
the service had approximately 10 million users, including 2.5 million users with paid subscriptions. The service reached 20 million users with 5 million paid subscribers by December 2012 and 60 million users with 15 million subscribers in January 2015.
Spotify can be a alternative to iTunes as it can be cheaper. It could be seen to expand in the future as the numbers of premium subscribers are rising rapidly. However artists like Taylor Swift do not agree with the idea spotify as they are not making as much money as the would if the song was being sold on iTunes causing them to have al there music removed off of Spotify.
Media Regulations
Music Video Regulations
Music artists can make their music video to whatever specifications they want, however when the video has been made some music video TV channels could decide to not show the video on their channel. If a music video has been banned from television, there is no stopping the public finding the video online somehow through various different websites. YouTube is the main place for artists to upload their videos on things such as vevo channels, most people who wish to see the video can view it on the site. YouTube could ban the video from being seen as it could be taken as offensive to certain viewers. The music video for Rihanna's 'S&M' is a perfect example of a music video being banned on UK TV, but is able to be viewed on YouTube with a certain account such as being over 18. This therefore stopped the younger audiences from viewing it.
Music Production Regulations
Possible main reasons for music regulations is because the language that is used in the song this can mostly be found in rap or grime songs. This is done to gain media attention or it can be seen for a chance for the artist to express themselves more through their lyrics; this encourages people to talk about the music video and through word of mouth this then gains the views and listens to the music track or video. The well-known 'Parental Advisory Explicit Content' logo is used when it has strong language, violent content or sexual content. Artists can publish songs to include any content they wish, however this logo is placed on the artwork of the album cover. This makes it okay to download to the public and also warns anyone buying the album what will be on the tracks on the album.
Possible main reasons for music regulations is because the language that is used in the song this can mostly be found in rap or grime songs. This is done to gain media attention or it can be seen for a chance for the artist to express themselves more through their lyrics; this encourages people to talk about the music video and through word of mouth this then gains the views and listens to the music track or video. The well-known 'Parental Advisory Explicit Content' logo is used when it has strong language, violent content or sexual content. Artists can publish songs to include any content they wish, however this logo is placed on the artwork of the album cover. This makes it okay to download to the public and also warns anyone buying the album what will be on the tracks on the album.
Television Regulations
The UK has very strong TV regulations, this is mainly so the younger audiences can watch TV without their parents worrying about any unsuitable contents being shown. There are also various restrictions on advertising certain products at certain times, his is mainly adult related product such as condoms etc. The consumer of programs has the right to complain about content they have witnessed if they feel in anyway offended by the content shown at the time. Ofcom is the organisation that handles all the complaints. However the company does not have full control over what is broadcasted to UK television but hey do have the power to try and tackle problems when a certain amount of complaints have been made, this could result in less complaints and happier viewers in the UK.
Pitch
HGSC- Pitch
Song choice: Jessie J- it’s my party (pop)
Location: studio 1(photo studio) - by using a white background in the studio, the main focus would be on the actress ensuring that the audience in drawn in by the music video.
The overall effect that we are aiming for in our music video is an up-beat, modern effect. We are also aiming for the music video to have a lot of attitude and colour used throughout. We have the idea of including a range of different outfits to portray the actress in a variety of ways.
Our music video will mostly appeal to teenagers as the song is very up-beat and teenagers will be able to relate to this video. The clothes that our actress will be wearing should be clothes that the teenagers could like or have a similar dress sense.
Our group is dedicated, persistent, creative and outgoing. Last year in our group we had no disputes and everyone knew what role they were playing in our group. This resulted in a great outcome for the group and therefore achieved what we aimed for. We have already organised each role that everyone will be playing towards achieve the best outcome possible for the music video. HGSC will be outstanding from other groups because we are organised, imaginative and enthusiastic, towards the work we will be producing.
pitch notes
These are the notes we made before we did our final pitch, this gave us the key points is which we would expand on in the final pitch.
The male gaze (1975) theory Rihanna S&M
Rihanna - S&M
Katy Perry-Hot and cold website link
Practice piece- Katy Perry- hot and cold music video
Music video history and events
Thomas Alva Edison invented the gramophone in 1900 this was a major breakthrough as it enabled music to be recorded, so for the first time ever it could be played without being performed live. This was the start to anything to do with music and I think this was possibly the most significant event in music's history as this event was the event that started of music being played without out being played live.
The Gold-Diggers music and dance picture created in 1933 was a key point in music as it affected its audience, as a key part of the show was the expensive and glamorous clothing which was replicated by its audience.
Disney “Fantasia” arguably first music video was created in 1940, it showed characters such as Mickey Mouse starring in a film with a continuous soundtrack when resembled the mood and action within the scenes. I think this was a important event in music video history as this was really the first music video in history.
The UK’s first music TV programme was created in 1963, it was called Ready steady go and was shown on ITV. This programme was important to music as if a band was to become popular then would have to appear on the show in order to get their music heard, they would play a live performance which would be played on TV.
In 1981 MTV is created, it is a channel created specifically to show music videos. It was able due to extended channels on TV. The first video shown was “Video killed the radio star”. MTV allowed music artists to get there music across even if they were unheard of due to creating music videos.
Then in 1983, Michael Jackson’s Thriller music video was created, this music video is possibly the most influential and famous music video to date as it changed the way we view music.
In 2005, the most recent big event in music video history was YouTube launched, this enables music artists to publish their music videos on the internet so everyone can view it on the internet for free, however they profit from adverts. This also enables everyday people to be able to create their own music videos therefore I think this is possibly the finish of music video history at this moment in time as it couldn't really have any more significant events that would occur in the near future.
Busted album CD cover analyse
Music video history and events
Thomas Alva Edison invented the gramophone in 1900 this was a major breakthrough as it enabled music to be recorded, so for the first time ever it could be played without being performed live. This was the start to anything to do with music and I think this was possibly the most significant event in music's history as this event was the event that started of music being played without out being played live.
The Gold-Diggers music and dance picture created in 1933 was a key point in music as it affected its audience, as a key part of the show was the expensive and glamorous clothing which was replicated by its audience.
Disney “Fantasia” arguably first music video was created in 1940, it showed characters such as Mickey Mouse starring in a film with a continuous soundtrack when resembled the mood and action within the scenes. I think this was a important event in music video history as this was really the first music video in history.
The UK’s first music TV programme was created in 1963, it was called Ready steady go and was shown on ITV. This programme was important to music as if a band was to become popular then would have to appear on the show in order to get their music heard, they would play a live performance which would be played on TV.
In 1981 MTV is created, it is a channel created specifically to show music videos. It was able due to extended channels on TV. The first video shown was “Video killed the radio star”. MTV allowed music artists to get there music across even if they were unheard of due to creating music videos.
Then in 1983, Michael Jackson’s Thriller music video was created, this music video is possibly the most influential and famous music video to date as it changed the way we view music.
In 2005, the most recent big event in music video history was YouTube launched, this enables music artists to publish their music videos on the internet so everyone can view it on the internet for free, however they profit from adverts. This also enables everyday people to be able to create their own music videos therefore I think this is possibly the finish of music video history at this moment in time as it couldn't really have any more significant events that would occur in the near future.
Website analyse - Arctic Monkeys
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